If you’re someone that’s setting up a website to promote yourself or your small business, it’s important that you plan things out in a clear and concise manner.
Building websites is quick and easy. But many newbies make it complicated by making mistakes that harms them in the short term as well as the long term.
There are many mistakes beginner marketers make when building their websites. Avoiding these common mistakes will help you get a powerful website set up that will drive you leads, prospects and sales all day long.
Having said that, here are some of the common website mistakes that you should avoid at all costs…
Lack of clarity in purpose
Let’s face it… There’s a clear and concise reason as to why you want to have your website set up. Write down that reason clearly on a piece of paper. What do you want to get out of your website?
Do you want to show off how cool you are to your friends and family by having your website set up? Do you want to demonstrate your expertise at a specific field? Or do you want to attract new clients for your small business or freelance consultancy?
Be very clear about the exact reason as to why you’re setting up your website. Know who you’re target audience is.
Let’s say that you’re a life coach that’s building a website so you can demonstrate your expertise and get new clients for your business.
Which specific demographic do you want to target? Are you interested in targeting individuals that are looking for a physical transformation (i.e. weight loss or building muscle)? Or would you like to target clients that want to improve their careers and increase their income?
Not creating content according to the needs and wants of the ideal customer
You should have already defined who your ideal customer is. Think deeply for a couple of minutes and write down who your best customers are. Who do you think that you can serve in the best manner possible? Write that down on a piece of paper in a single line.
Here’s an example:
My perfect customer is a woman of 20 – 45 years of age that wants to lose weight naturally (i.e. not through surgery) to improve her looks, become healthy and has been trying to do so for a while now but has failed multiple times in the process (due to lack of discipline, guidance, accountability, etc).
With this definition in mind, you can easily create content that truly resonates with your target market. Here are some pointers (according to the weight loss coach example):
- Content about developing discipline when it comes to eating food
- Why an accountability partner can help when it comes to exercising
- Why joining a gym is more powerful than working out at home (for weight loss)
- What kind of exercises should be done?
- How to set weight loss goals the right way and not beat yourself up when you don’t achieve them?
- How a proper lifestyle and weight loss go hand in hand?
- And so on.
Not promoting your website
So you’ve set up your website and created great content. Just leaving it alone is not going to help you when it comes to getting clients and making a difference to your bottom line. You need to actively promote your website. Depending on your website and your marketing strategy, there a number of ways you can do it.
While search engine traffic is free and you can optimize for it, it’s not the best strategy to adopt. Organic search engine traffic is only ideal in the long-term not in the short-term. If you’re looking for quick, short-term traffic that will make you attract clients, PPC and media buys are the way to go.
So go ahead and start promoting your website right away.