Mobile app developers: Android and iOS

As a long-term proof of mobile application design for all leading platforms such as iOS, Android, Windows and the Web, we have a wide range of advanced technology expertise and large customer base including small businesses, start-ups, internationally recognized brands.

Developing a Successful Mobile Strategy

Before you start developing mobile apps, you should investigate the market, see what applications your competitor developers are offering, and how the viewer sucks, in other words, you need to develop a comprehensive mobile strategy to ensure that your top digital products from the market position.

Designing a smartphone app is a huge investment and you no doubt want to make sure your money is not wasted on solutions that can not produce results. A well-developed mobile strategy offers the opportunity to integrate your ideas into a comprehensive solution, carefully select the audience you want to target, select the appropriate mobile platform to develop, and create a winning profit strategy to maximize the efficiency.


If your budget is limited, you can not design your native application for all platforms once and for all. Developers recommend that you conduct market research to prioritize the platform you want to target, understand your needs, analyze the latest trends, and test it on other platforms.

The feasibility of the app and then continue with other operations. The advantage of this approach is that you can reuse many of the initial design elements in subsequent design, quality assurance, monetization strategy, and functionality - these aspects are usually inherited from one application to another.

In general, to define a movement strategy, developers go through the following phases:

  • Analyze Your Competitors;
  • Study Your Audience;
  • Set Goals;
  • Describes the functionality of your future application;
  • Develop marketing strategy;
  • Review and optimize overall strategy.

You think your business needs an application, but you do not know what the move is Has the system started? To be honest, Android and iOS have their advantages and disadvantages. So, obviously, you have to choose two obvious choices. But first of all to design which one - this is the question you need to answer.

By excluding multi-platform development from an administrative perspective, you will create an application that leverages the benefits of a mobile platform to provide a seamless user experience for device owners running on all operating systems. To determine the priority platform, you must choose which platform delivers the technology and design criteria that best fit your niche customer needs, depending on your audience.

IOS has always been the preferred platform for mobile app developers because it enables the creation of a secure, resource-rich solution with excellent design. On the other hand, Android is the most popular platform on Earth, Google is trying to catch up with the incredible opportunities for iOS. Our developers have considered the benefits of both platforms and compiled their opinions so you can choose from them.

Fierce developer competition in the iOS application market is notorious, with only 1% of App Store publishers earning 94% of their revenue. If you want to stand out from this large crowd, you should enhance the functionality of your product, enhance your mobile strategy, and provide truly unique features for your lack of other applications.

On the other hand, the opening of Android offers you more opportunities, only your imagination will be limited, so as to have more opportunities to notice. However, you should not ignore marketing - you still need to do everything possible to create a powerful online status and application visibility.

Although a droid has long gained iOS in terms of number of devices and number of users, iOS has never lost its grip as a primary competitor, mainly because they are targeting different demographics. iOS is focused on the upper end of the market, offering expensive equipment and paying for apps, while Android is expanding into broader market share across a wide range of smartphones and tablets (some of which are very inexpensive and others).

Although Apple has tried to launch the cheaper version of its legendary iPhone, most iPhone and iPad users are developers consider high-end consumers. On Google Play, your app has the opportunity to go to the top of the chart, which is almost impossible for millions of dollars in promotional spending on the App Store.

Android app developers offers more flexibility and lets you test, iterate, and encode faster and easier. In addition, Google Play is a great platform for MVP (the least viable product) and the original product because you can quickly review users' comments and modify your app in a matter of hours to update regularly.

On the contrary, to publish in the App Store, your application must undergo a rigorous approval process, which can take about a week, and will occur again after each upgrade, resulting in higher maintenance costs and more free time. Apple's approval has left many developers unhappy with Apple's policies, and this long-term iteration and increased risk are growing. So if you want to act quickly and cover the largest audience - Android is the platform you choose, but if you strive to achieve security, good user experience and high design standards - iOS is the best choice.

Often, the cost of developing applications for Android and iOS is not much different, but you must take into account your marketing costs and continuous optimization when estimating the total cost of a digital product. In this case, the winning solution is Google's mobile platform. Can you ask yourself why this is so? As the Android software market is more friendly to newcomers and covers the wider audience around the world.

Work together with experienced developers

Do you want to know more about our developers,services or have any questions about application development? Contacting our team and we'll be happy to help you create first-class mobile apps and launch killer marketing campaigns to ensure a leading position in the leading market.


Before you can launch your app, developers recommend to complete monetization strategy to ensure that your product pays the price on its own and becomes a stable source of revenue for your business. In this regard, the meaning of iOS is this, because statistics show that Android users do not want to pay for mobile software and in-app purchase.

The App Store generates a much larger revenue than Google Play, but keep in mind that it will deduct a certain percentage of your app's revenue from your interest account, so consider the needs of your business before making a decision.

If you decide to post app in the App Store, make sure your app is visible to users because the number of downloads plays a major role in product ratings. In a given period of time, maintaining a high level of download apps has temporarily decreased. Developers know, Google's ranking policy is very different - they like to show apps with high user retention rates.

Of course, this means that users for a long time are more advantageous than Google Play newcomers, even if the growing user base is rewarded. So if you want your app to start right from the start, the Apple Store is the right market for your product. However, you should not ignore Android because it is developing rapidly and developing a higher rate, including a larger user community. Keep in mind that before making any decision, developers suggest to conduct a thorough market research and understand that you can learn everything about the public.